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Author Archives: Cecilia Pekarek

Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]

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National Manufacturing Day

In 2014, the International Sign Association (ISA) started promoting National Manufacturing Day. The National Association of Manufactures concieved the event, and ISA saw the value in the event for the sign industry. The event has grown into an annual affair for North American Signs (NAS), occurring every October. It has been a great way to show […]

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Importance of Commercial Signs in Branding

A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing by them, they can be a memory jogger, and […]

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A Summer of Opportunities

Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various avenues of the business. First Week From the very first day, both Iris and I […]

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