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Author Archives: John Yarger

Reed Explained

What is the Reed case anyway? Reed refers to a Supreme Court case decided in June of 2015, Reed vs. Town of Gilbert.  Briefly, a church group without a permanent worship facility posted temporary signs announcing the place of Sunday services each week.  The city restricted such signs to 12 hours before the event.  The church was […]

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future. One of these major decisions is how to market the business in a cost-effective and […]

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Facility Capabilities

As we look forward and anticipate more growth our facility capabilities are a natural area to highlight.  Our state of the art, UL compliant manufacturing facility handles some of the shortest lead times in the industry. As a company that is committed to innovation, we have provided our sign manufacturing professional craftsmen with the most up-to-date machines to […]

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The Future of Signage

The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and beyond. These same areas are still covered in signage, yet there is a notable difference […]

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Signs in Communities

Signs in communities around the United States have become an integral part to the well being of the overall economy. Communities are reliant on businesses located within them to support themselves and grow. By extension this means that these same communities around the United States are also reliant on the signs that help promote and […]

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Sign Placement

Sign placement plays an important role in helping a business attract customers and increase revenue. This idea has been widely accepted by the business community as a fact, yet often is not adequately addressed.  Managers understand the key role sign placement plays in the continuing business growth. What many companies, large and small, do not realize is […]

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Small Business Signage

Small business signage has always been imperative in the promotion and increase in revenue. What many do not realize is the economics behind the use of these signs that are created for smaller, often local, businesses. New companies often face marketing challenges because their name is unrecognizable to the average consumer and their products may be rather […]

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Highway Signs

Highway signs on the United States’ Interstate Highway System are some of the most recognizable and important icons indicating where we want to go and how we are to get there. They allow navigation in an incredibly streamlined fashion. Problems with these signs can spell disaster for the highway and cause backups that can literally […]

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Famous Signs of Our Times

Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American cultural icon is situated on Mount Lee overlooking the Hollywood district of Los Angeles, California. […]

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Golden Age of Neon

From the 1920s to the 1960s was the golden age of neon.  Neon dominated new developments in the signage industry and brightened businesses with its “magical” glow. Even though the golden age of neon has come and gone, this type of lighting is still prevalent in today’s signage industry. Georges Claude, a French engineer, first revealed his new glowing invention […]

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