The second factor in gaining attention with signage is the color and contrast of the signs. The proper contrast in the tone value between the letters and background is vital to obtain strong visibility. Tone value is the difference between…
In both aesthetic appeal and its physical structure, your sign design speaks volumes about your brand. Every curve, every light, and every color choice makes an important contribution to the way customers interpret your brand’s personality. At North American Signs…
Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…
Signs have potential to increase profits. To determine how efficiently a sign is performing its communication function, thereby increasing customer traffic, sales and potential profits, it should be analyzed from four perspectives: A. Gaining attention of a prospective customer…
Banks and financial institutions can utilize the 3 seconds for bank signs. Since signs typically have only a short time to convey a message, it is essential to utilize that short time – maybe 3 seconds – as effectively as…
Public perceptions of signs clearly illustrate the 3 seconds of sign gold available to savvy sign buyers. The approximately 3 seconds a driver or pedestrian spends noticing a sign can direct attention to your site. It also tells a consumer about your…
A recent article spurred me to reconsider signage deficiency. A NYC group is attempting to post signage to help subway passengers chose the best boarding locations to make transfers. What better description of wayfinding is there? The Subway Authority is stating…
Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1. IDENTITY A sign’s primary function is…
Frequently, sign buyers or specifiers invest a major portion of their time searching for the best price, trying to save another 2% or 5% on the cost of their signs without maximizing signage value. Many organizations would better meet their…
The first step in finding gold in your sign is to clarify your expectations. The value of signs is substantially higher than you may have originally anticipated. If a particular piece of retail property has the potential to produce $100,000 in…
