Signs in communities around the United States have become an integral part to the well being of the overall economy. Communities are reliant on businesses located within them to support themselves and grow. By extension this means that these same…
Read More »NORTH AMERICAN SIGNS OPENS DOORS TO STUDENTS AS PART OF SIGN MANUFACTURING DAY North American Signs, in South Bend, IN, will participate in Sign Manufacturing Day, designed to showcase careers in the sign and visual communications industry. The event…
Read More »Sign placement plays an important role in helping a business attract customers and increase revenue. This idea has been widely accepted by the business community as a fact, yet often is not adequately addressed. Managers understand the key role sign placement plays…
Read More »Small business signage has always been imperative in the promotion and increase in revenue. What many do not realize is the economics behind the use of these signs that are created for smaller, often local, businesses. New companies often face marketing challenges…
Read More »Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American…
Read More »The shape and design of any sign helps determine its effectiveness. Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptures shapes can be used to attract…
Read More »When purchasing signage, buyers often want to know what to look for beyond the normal factors such as price and delivery. Certainly a buyer must also be aware of different technical factors that make one sign company more qualified than another. Below are…
Read More »Throughout our history, the nation’s leading brands have trusted us to create signs that send the right message, at the right moment. Because we know you might only have three seconds to make a first impression. And ultimately, a lasting…
Read More »Federal laws, the Constitution of the United States, and Supreme Court rulings provide protections for on-premise signs. However, municipalities and states have the opportunity to regulate signage by passing legislation and codes that enhance their respective communities. Local governments often…
Read More »The second factor in gaining attention with signage is the color and contrast of the signs. The proper contrast in the tone value between the letters and background is vital to obtain strong visibility. Tone value is the difference between…
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