In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the…
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At 73.1 million strong, Millennials are the largest living generation. Currently, in their mid-twenties to late-thirties, Millennials have a combined consumer purchasing power of $600 billion, a number that is projected to rise to $1.4 trillion by 2020. Because of…
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In this three-part blog series, we will discuss the Millennial generation in regard to their consumer purchasing power and within the B2B workforce. We will first explore their discretionary income in the marketplace as consumers. Next, we will develop a…
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It’s snowing, it’s windy, it’s dark out, and your feet hurt. Why? Because you’ve been standing for hours in a Black Friday line that wraps halfway around Best Buy. You’ve been eyeing that fancy flat screen TV for weeks. You…
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While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news…
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The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber…
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When it comes to your brand strategy, are you using the correct approaches to position yourself within the most desirable market or industry? From a marketing perspective, this involves creating an image to convey to your target markets. Thereafter, you…
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As we’ve discussed in earlier blog posts, the baby boomer generation is getting even closer to retirement, and within the next 10 years, millions of trade jobs are expected to be left vacant. As more jobs open up, it is…
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As I’ve come to learn more about the manufacturing industry, it’s easy to notice its differences from the overall labor force in the United States. While millennials are the largest generation in the workforce, manufacturing companies are struggling to attract…
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As an intern with North American Signs, Inc. this summer, I’ve spent the past several weeks learning the sign industry inside and out, and what gives our company a competitive edge. Upon doing additional research, I was curious as to…
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