One of the most important parts of distilling a brand, whether it’s a personal brand, a company brand, or something in between, is defining the target audience. Finding your target audience helps you know where and how to focus your…
Read More »The goal of artificial intelligence developers since the beginning of the dot-com boom in the late 90s has been to try to create technology that is as smart as humans… or smarter. We’ve seen great strides in automation and augmentation,…
Read More »For the last several years, workers around the country and around the globe have been uniting behind the same rallying cry: “the robots are taking our jobs!” Others argue that implementing new and more “intelligent” technology into the workplace will…
Read More »Time and time again, research has shown that diverse and inclusive (D&I) workplaces perform more effectively than those that do not prioritize these principles. Employees feel more represented and valuable in these environments, which leads to better performance. Understanding and…
Read More »I recently visited Las Vegas for the first time… wow! There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las Vegas Strip so iconic? Indeed, it’s the storefronts and facades that…
Read More »In today’s world, having quick access to information is more important than ever! That’s especially true for businesses which are reliant on high-functioning assets and facilities. The pace of the business world grows ever faster, so companies must do all…
Read More »If I had a quarter for every time I saw an Instagram post, TikTok, or tweet about how much the corporate workforce loves working from home, well… I’d be at least a little bit richer! Quippy anecdotes aside, many workers…
Read More »No matter the season, it’s important to have a reliable HVAC contractor on your side to protect the safety of your facility. Air quality is particularly important, especially in a commercial facility. A quality HVAC system can ensure the safety…
Read More »Forecasting is at the front of every business’s collective effort right now. What’s coming next? What are the latest trends? How can we prepare for the future? The economy, with the rampant labor shortage and subsequent supply chain issues, looks…
Read More »From 2008 to 2009, America saw its largest economic recession since the Great Depression. The housing market crashed, millions of people lost their jobs, and numerous other financial crises rolled through the U.S. It seems the country may be moving…
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