The iconic signs that line America’s highways, interstates, and local roads are some of the most recognizable travel icons in the nation. In fact, one stretch of highway in Michigan, called M-22, that runs along the Lake Michigan shoreline of…
Read More »We’ve entered some tough economic times. The pandemic did quite the number on the U.S. economy, and the recent labor crisis has left many wondering what we can do to stay afloat. At least part of the answer may lie…
Read More »Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…
Read More »Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…
Read More »Hopefully, most of us can point to someone in our lives who had a significant impact on us. Perhaps they are a coach, manager, family friend, relative, or teacher. That person was likely a mentor to you in some way….
Read More »Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…
Read More »When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…
Read More »Like everything else connected to the digital world, the smart space market is rapidly growing. Smart spaces encompass many systems and technologies, but the key to smart spaces is that they can make everything from homes to commercial facilities more…
Read More »What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
Read More »Have you ever heard the term Internet of Things (IoT)? It’s a hot topic that’s tossed around a lot in the tech world. But for some reason, it’s often talked about in the future tense… so much so, that many people think it couldn’t possibly…
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