As an intern with North American Signs, Inc. this summer, I’ve spent the past several weeks learning the sign industry inside and out, and what gives our company a competitive edge. Upon doing additional research, I was curious as to…
Read More »We have all experienced that unsettling feeling of trying to find our way through a vast building, such as a hospital. Feeling lost can be overwhelming, and at healthcare facilities, time is of the essence. Every moment someone spends tracking…
Read More »Illuminated signage impacts a business in many ways. Your brand’s marketing efforts and your bottom line are directly impacted by the ability to permit illuminated signage, and the restrictions municipalities impose on illuminated signage often trend upward. Is non-illuminated signage…
Read More »Project management often focuses on process. As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we…
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Many times it is what a national sign company can do beyond the sign that earns loyal customers – like a sense of urgency. This story of fulfilling a small but important request illustrates our commitment to legendary customer service….
Read More »When talking with one of our new managers, Derek, he indicated that he noticed three different types of managers at North American Signs. He provided details and insight on why each manager is vital to the company’s success. Detail Manager…
Read More »John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…
Read More »While conducting interviews with employees in various departments within North American Signs, we came across a common theme. When asked, “What is your favorite part of working at North American Signs?” The most popular answer was the people. Long Time Employees…
Read More »When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic…
Read More »This infographic provides an overview of commercial sign purchasing issues with connections to related materials. It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs. We…
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