Skip to content

Category: Brand Identity

Gaining Attention: Color of Signage

The second factor in gaining attention with signage is the color and contrast of the signs. The proper contrast in the tone value between the letters and background is vital to obtain strong visibility. Tone value is the difference between…

Read More »

How to Improve Your Profitability with Signage

Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…

Read More »

3 Seconds for Bank Signs

Banks and financial institutions can utilize the 3 seconds for bank signs.  Since signs typically have only a short time to convey a message, it is essential to utilize that short time – maybe 3 seconds – as effectively as…

Read More »

The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is…

Read More »