In recent weeks, multi-site FM’s across the country have been adjusting and adapting to the regulations imposed by each state/county in preparing to reopen their doors to the public while still preserving their brand perception. Online shopping is booming, but…
Read More »The Global Pandemic of Covid-19 began in China, the “Factory of the World”. China has begun reopening its operations and has given the rest of the world some insight into what production looks like during the Covid-19 pandemic. “Normal” as…
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In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the…
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It’s snowing, it’s windy, it’s dark out, and your feet hurt. Why? Because you’ve been standing for hours in a Black Friday line that wraps halfway around Best Buy. You’ve been eyeing that fancy flat screen TV for weeks. You…
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While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news…
Read More »A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs…
Read More »Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why? Research shows that shoppers…
Read More »What do we mean by the pre-attentive processing of a commercial sign? The idea of a “commercial sign” you probably get. A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses…
Read More »Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye. Examples of secondary signs include window graphics, entrance and…
Read More »The essence of commercial signs is to communicate an invitation to an audience to enter a transaction. Breaking this down into component parts can yield new insights for your commercial signage. For this first article in a series, we start…
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