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Category: Brand Impressions

Marketing Functions of Signs

Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs…

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Signage ROI Comparisons

Signage ROI comparisons to alternative advertising options show the value of on premise signs. When considering the investment, signs consistently are a great value. Traditional media options to signage include newspaper advertising, billboards, radio, and television. The on premise sign…

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future….

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The Future of Signage

The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and…

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Famous Signs of Our Times

Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American…

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How to Improve Your Profitability with Signage

Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…

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3 Seconds of Sign Gold

Public perceptions of signs clearly illustrate the 3 seconds of sign gold available to savvy sign buyers.  The approximately 3 seconds a driver or pedestrian spends noticing a sign can direct attention to your site.  It also tells a consumer about your…

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The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is…

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Logo Design & Signs

A logo can have amazing value, especially when properly designed.  A logo is a symbol or emblem used by organizations to promote instant public brand recognition. Whether it incorporates a name or is just a symbol is often a matter…

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Great Sign Design and Brand Impressions

Great sign design means elegantly executing a client’s brand image within the confines of our physical environment. The custom design of pylons, monument signs and other brand impressions is not separate from other great design basics such as artistic, practical…

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