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Category Archives: Directional Signage

Highway Signs

Highway signs on the United States’ Interstate Highway System are some of the most recognizable and important icons indicating where we want to go and how we are to get there. They allow navigation in an incredibly streamlined fashion. Problems with these signs can spell disaster for the highway and cause backups that can literally […]

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The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is to identify the location of an establishment. This is commonly referred to as “indexing the […]

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