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Category Archives: Identity

The Two Most Effective Business Signs

The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to work the best over time. This article will detail the two types of signage. Signature Building […]

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Ancient Signs

One of the most useful ways for an entity to convey their message to the public, and more importantly their intended audience, is to utilize signs. Their effectiveness in communicating ideas and messages has been deemed invaluable to modern societies around the world. Signage itself has been in existence far before these societies even began […]

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future. One of these major decisions is how to market the business in a cost-effective and […]

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The Future of Signage

The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and beyond. These same areas are still covered in signage, yet there is a notable difference […]

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Signs in Communities

Signs in communities around the United States have become an integral part to the well being of the overall economy. Communities are reliant on businesses located within them to support themselves and grow. By extension this means that these same communities around the United States are also reliant on the signs that help promote and […]

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Small Business Signage

Small business signage has always been imperative in the promotion and increase in revenue. What many do not realize is the economics behind the use of these signs that are created for smaller, often local, businesses. New companies often face marketing challenges because their name is unrecognizable to the average consumer and their products may be rather […]

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Famous Signs of Our Times

Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American cultural icon is situated on Mount Lee overlooking the Hollywood district of Los Angeles, California. […]

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Factors When Buying Signage

When purchasing signage, buyers often want to know what to look for beyond the normal factors such as price and delivery.  Certainly a buyer must also be aware of different technical factors that make one sign company more qualified than another.  Below are various factors (beyond the obvious) that should be evaluated amongst potential sign suppliers in order […]

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Gaining Attention: Color of Signage

The second factor in gaining attention with signage is the color and contrast of the signs. The proper contrast in the tone value between the letters and background is vital to obtain strong visibility. Tone value is the difference between light colors (white, ivory, tan) and dark colors (black, brown, navy). Selecting a color that […]

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