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Category: Sign Design & Function

The Future of Signage

The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and…

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Small Business Signage

Small business signage has always been imperative in the promotion and increase in revenue. What many do not realize is the economics behind the use of these signs that are created for smaller, often local, businesses. New companies often face marketing challenges…

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Famous Signs of Our Times

Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American…

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Gaining Attention: Shape & Design

The shape and design of any sign helps determine its effectiveness. Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptures shapes can be used to attract…

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Gaining Attention: Color of Signage

The second factor in gaining attention with signage is the color and contrast of the signs. The proper contrast in the tone value between the letters and background is vital to obtain strong visibility. Tone value is the difference between…

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Design Team

In both aesthetic appeal and its physical structure, your sign design speaks volumes about your brand. Every curve, every light, and every color choice makes an important contribution to the way customers interpret your brand’s personality. At North American Signs…

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Gaining Attention: Size of Signage

Often, your sign is the first encounter for many customers with your business. If this is the case, shouldn’t it stand out? The size of your signage plays a critical role in gaining the attention of potential customers. First Things…

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How to Improve Your Profitability with Signage

Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…

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The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is…

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Logo Design & Signs

A logo can have amazing value, especially when properly designed.  A logo is a symbol or emblem used by organizations to promote instant public brand recognition. Whether it incorporates a name or is just a symbol is often a matter…

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