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Category Archives: Sign Function

How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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Importance of Commercial Signs in Branding

A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing by them, they can be a memory jogger, and […]

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Sign Maintenance: 5 Reasons, 5 Actions

Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why?  Research shows that shoppers value the information on signs. 5 Reasons:* Risk of Missed Business:  54% say they have […]

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Sign Research Foundation Updates

Announcements from the Sign Research Foundation that deserve your attention: NSREC 2017 The National Sign Research and Education Conference 2017 will be held in Las Vegas on April 19th. Session topics include the role of signs in cities, the future of cities and updates on current research. This is your chance to get the latest insights […]

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The Commercial Sign and Pre-Attentive Processing

What do we mean by the pre-attentive processing of a commercial sign?  The idea of a “commercial sign” you probably get.  A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses and mind prior to a realization of what we are experiencing. The combination holds significance for our […]

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