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Category Archives: Sign Visibility

Light the Way | Illuminated vs. Non-Illuminated Signage

Illuminated signage impacts a business in many ways. Your brand’s marketing efforts and your bottom line are directly impacted by the ability to permit illuminated signage, and the restrictions municipalities impose on illuminated signage often trend upward. Is non-illuminated signage a feasible solution, or just the only option available? Marketing Functions of On-Premise Signs First […]

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Bullough’s Review on Sign Visibility

John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His use of other research in conjunction with his own findings makes the article a scholarly […]

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]

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