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Importance of Commercial Signs in Branding

A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing by them, they can be a memory jogger, and add to the curb appeal of the business.

This well designed commercial sign captures what the building offers while adding to the curb appeal.

Available to all Audiences

Unlike other advertising methods such as the radio, magazines, newspapers, television, and many more; consumers cannot choose whether or not they see a commercial sign. All people driving by a sign tend to notice it. Commercial signs are unlike other forms of advertising because you can turn off the TV or choose not to read a specific type of magazine. A sign reaches a larger audience. Since a commercial sign reaches such a large and diverse audience, it allows businesses to market themselves immediately to customers who were unfamiliar with the business and are on or near the site.

Additional Impressions

If a commercial sign is designed properly, it can serve as a reminder as to what the business offers. Since they can be seen repeatedly, commercial signs reinforce memory of the business to past, present, or future customers. These brand impressions raise the likelihood that a consumer will remember the business when the need for that business arises.  This is one of the simplest ways to advertise a business to the general public 24/7.

If a business fails to take advantage of the branding capability of the storefront by creating a non-uniform appearance, it cannot reap the full benefits of the signage investment.

(The Signage Sourcebook)

Store Appearance

A commercial sign can add character to a business. It informs consumers about the types of goods or services offered locally available. “Signage can be used to turn an ordinary empty box-shaped building into any environment desired to satisfy the tastes of customers the business wishes to attract”( On-Premise Signs). The curb appeal of a business is one way a business brands itself to the general public. A commercial sign can add value to the overall brand by increasing the curb appeal of the business.

Failure to use a commercial sign appropriately is a failure to brand a business to the fullest. Signs have the ability to reach people outside of their target audience because anyone can drive by them. They can also remind customers about the business because they are public and easily viewable. Lastly, commercial signs can build a business’s appearance through adequate sign design. Commercial signage is a simple way to increase the value of your business, and your brand.

8 Comments

  • Posted May 9, 2022 at 6:55 am | Permalink

    Great information about how signages can make an impact on your potential customers. Advertising is a must for every business and digital signage comes first in this category. Some of the points are very informative like signage could reach a large audience if the signage is designed properly.

  • Posted March 22, 2022 at 2:56 am | Permalink

    It sure was helpful when you said that signage could reach a larger audience in order for businesses to market themselves. This is something that business owners could consider in order to gain more customers and double their profit. I could imagine how homemade wood signs could make a company look more interesting to the eyes of potential clients.

  • Posted March 2, 2022 at 4:07 pm | Permalink

    It made sense to me when you said that a business could reach its target audience when they consider using appropriate commercial signs. Many business owners must consider this tip in order to boost the value and income of their companies. I could imagine how the right signage could allow them to easily attract their target customers.

  • Posted January 28, 2022 at 8:19 pm | Permalink

    The best part of your blog is when you said that commercial signs provide 24/7 advertisement opportunities for businesses. This is something that business owners must consider in order to generate more sales by reaching more customers. I could imagine how professional commercial flagpole installation could help a company be known in the most effective way.

  • Posted January 25, 2022 at 8:52 pm | Permalink

    Thanks for pointing out that a sign reaches a large and diverse audience. As you said, it can market your business immediately. Many business owners will surely consider this tip, especially if they are looking to increase their sales by having more customers. I could imagine how custom signages would allow a company to be more appealing to customers.

  • Posted January 14, 2022 at 10:35 pm | Permalink

    I liked that you said that signages could add character to a business and inform the customers about the services that are being offered. This is something that business owners must consider in order to gain the attention of their target customers. I could imagine how signage could give a professional impression to a business establishment.

  • Posted December 15, 2021 at 4:03 am | Permalink

    It got my attention when you said that signage could add a character to a business and could turn an ordinary empty box-shaped building into any environment you desire. This is something that business owners must consider in order to gain the attention of their target customers. I could imagine how signage could allow people to know the services that you offer.

  • Posted August 27, 2021 at 3:49 am | Permalink

    You got my attention when you said that commercial signs could add a character to a business. This reminded me of businesses like restaurants and grocery stores that would need to have great storefronts and signage to gain more customers. I could imagine how printed roller shades could be a perfect way to advertise a company.

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