When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…
Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…
Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…
What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
So you know you need a sign for your business, but you’re not quite sure where to start. Your sign may be a customer or client’s first encounter with your business—your sign must be a true representation of your brand….
We can all breath a sigh of relief: 2020 is finally nearing its end. This year has been a rollercoaster of events—read: the COVID-19 pandemic, the election, wildfires in the western U.S., and other events—many of which have impacted the…
While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news…
When it comes to your brand strategy, are you using the correct approaches to position yourself within the most desirable market or industry? From a marketing perspective, this involves creating an image to convey to your target markets. Thereafter, you…
John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…
The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area,…
