When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…
One of the most important parts of distilling a brand, whether it’s a personal brand, a company brand, or something in between, is defining the target audience. Finding your target audience helps you know where and how to focus your…
For the last several years, workers around the country and around the globe have been uniting behind the same rallying cry: “the robots are taking our jobs!” Others argue that implementing new and more “intelligent” technology into the workplace will…
Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…
Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…
What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
So you know you need a sign for your business, but you’re not quite sure where to start. Your sign may be a customer or client’s first encounter with your business—your sign must be a true representation of your brand….
One of the most useful ways for an entity to convey their message to the public, and more importantly their intended audience, is to utilize signs. Their effectiveness in communicating ideas and messages has been deemed invaluable to modern societies…
The shape and design of any sign helps determine its effectiveness. Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptures shapes can be used to attract…
