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Tag Archives: Increase sales

Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand, whether it’s a personal brand, a company brand, or something in between, is defining the target audience. Finding your target audience helps you know where and how to focus your…

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5 Ways to Maintain Your Sign

I recently visited Las Vegas for the first time… wow! There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las Vegas Strip so iconic? Indeed, it’s the storefronts and facades that…

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How Virtual Culture Impacts Organizational Health in 2022

If I had a quarter for every time I saw an Instagram post, TikTok, or tweet about how much the corporate workforce loves working from home, well… I’d be at least a little bit richer! Quippy anecdotes aside, many workers…

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5 Ways to Increase Foot Traffic to Your Business

Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…

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Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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Blog on Tape: Ep. 1 – Human Capital in 2021

Blog on Tape
Blog on Tape
Blog on Tape: Ep. 1 - Human Capital in 2021
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Welcome to our brand new series of The Innovation Room Podcast called Blog on Tape! Here, we’ll be covering some of our blog topics in audio versions so you can listen to them on the go, no matter where you are. In this inaugural episode, we’re talking all about human capital. It’s one of the hottest topics in the business world right now, and is especially important with the growth of digital technology and automation. We’ve got all the details on why human capital is indispensable in 2021 and how it will transform the workplace.

The Internet of Things: Elevate Your Business in 2021

Have you ever  heard the term Internet of Things (IoT)?  It’s  a hot topic that’s  tossed around a lot in the  tech  world. But  for some reason,  it’s often  talked about in the future tense… so much so, that many people think it couldn’t possibly…

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4 Reasons Sign Design is Critical to Brand Trust

So you know you need a sign for your business, but you’re not quite sure where to start. Your sign may be a customer or client’s first encounter with your business—your sign must be a true representation of your brand….

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