If you’ve ever visited Las Vegas, then you’ve probably been to one of the city’s most famous attractions: the Strip. There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las…
We’ve talked in the past about the value of doing more with less, particularly in a post-covid world where employers were (and still are) trying to figure out how to maintain or increase productivity with fewer people, money, and…
When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…
One of the most important parts of distilling a brand, whether it’s a personal brand, a company brand, or something in between, is defining the target audience. Finding your target audience helps you know where and how to focus your…
If I had a quarter for every time I saw an Instagram post, TikTok, or tweet about how much the corporate workforce loves working from home, well… I’d be at least a little bit richer! Quippy anecdotes aside, many workers…
Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…
Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…
Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…
What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
Welcome to our brand new series of The Innovation Room Podcast called Blog on Tape! Here, we’ll be covering some of our blog topics in audio versions so you can listen to them on the go, no matter where you are. In this inaugural episode, we’re talking all about human capital. It’s one of the hottest topics in the business world right now, and is especially important with the growth of digital technology and automation. We’ve got all the details on why human capital is indispensable in 2021 and how it will transform the workplace.
