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Tag Archives: Marketing

Episode 19 | B2B Sales Strategy & Client Development

The Innovation Room
The Innovation Room
Episode 19 | B2B Sales Strategy & Client Development
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Sales strategy, especially in B2B, is constantly changing! And building client relationships as a part of your sales strategy has never been more important. Join your hosts and special guest Jenna Dominguez for all that you need to know!

Episode 1 | Changes in Consumer Buying Behavior

The Innovation Room
The Innovation Room
Episode 1 | Changes in Consumer Buying Behavior
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Consumer buying behavior is changing faster than you would expect. Learn how to stay ahead of the curve!

Millennial Purchasing Power | The Social Impact

At 73.1 million strong, Millennials are the largest living generation. Currently, in their mid-twenties to late-thirties, Millennials have a combined consumer purchasing power of $600 billion, a number that is projected to rise to $1.4 trillion by 2020. Because of…

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Six Ways: Signs Can Increase Your ROI!

While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news…

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The Changing Retail Space: How Signage Can Impact the Retail Experience

The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber…

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Marketing Functions of Signs

Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs…

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