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Tag Archives: Marketing

On-Site Branding: How Signage Can Impact Your Brand

When it comes to your brand strategy, are you using the correct approaches to position yourself within the most desirable market or industry? From a marketing perspective, this involves creating an image to convey to your target markets. Thereafter, you can utilize new and existing resources to resonate that brand position with the customer. In […]

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Marketing Functions of Signs

Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs tell people where a business is located. When placed on a highway, signs serve as […]

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