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Tag Archives: millennials

Millennial B2B Purchasing Power in 2022

The last time we talked about Millennial purchasing power was in 2019… pre-pandemic, pre-recession, pre-Russian invasion of Ukraine, and pre-administration change. To say the world has changed in dramatic ways may not be a dramatic enough statement to encompass all…

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Millennial Purchasing Power | What it Means for B2B

In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the…

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Untapped Potential: Why Aren’t Millennials Working in Manufacturing?

As I’ve come to learn more about the manufacturing industry, it’s easy to notice its differences from the overall labor force in the United States. While millennials are the largest generation in the workforce, manufacturing companies are struggling to attract…

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