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Tag Archives: sign buyer

Millennial Purchasing Power | The Social Impact

At 73.1 million strong, Millennials are the largest living generation. Currently, in their mid-twenties to late-thirties, Millennials have a combined consumer purchasing power of $600 billion, a number that is projected to rise to $1.4 trillion by 2020. Because of this, Millennials are radically altering the marketplace. To tap into this purchasing power, businesses must […]

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Six Ways: Signs Can Increase Your ROI!

While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news is there’s no need to worry, we’re here to keep you up to speed and […]

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Beyond the Sign: The Challenges Facing Project Management

Project management often focuses on process.  As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we are going to focus on one in particular component that happens during the “patiently waiting” […]

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Capture Sign ROI

Sign ROI (return on investment) is an often overlooked way to improve modern retailing.  As online channels continue to grow, ensuring the best return on bricks and mortar requires investments that give you a good payoff.  Sign programs designed to attain maximum exposure are documented winners.  Improving signage at a location can increase sales from a few percent to 25% (or even more). Proof […]

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Gaining Attention: Shape & Design

The shape and design of any sign helps determine its effectiveness. Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptures shapes can be used to attract attention. Besides creating a thoughtful graphic message, the entire sign construction creates a format for […]

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Gaining Attention: Size of Signage

Often, your sign is the first encounter for many customers with your business. If this is the case, shouldn’t it stand out? The size of your signage plays a critical role in gaining the attention of potential customers. First Things First: Size The first factor to consider when gaining the attention of a potential customer […]

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How To Buy Signage – Introduction

The sign buyer makes a vital contribution in communicating an organization’s image, site location and advertising messages to potential customers. Accomplishing these objectives effectively has a dramatic effect on sales volume and profits. Understanding how to buy signage helps to make the buyer an informed buyer. The informed buyer knows how much additional sales he […]

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