Skip to content

Tag Archives: sign buyer

Beyond the Sign: The Challenges Facing Project Management

Project management often focuses on process.  As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we are going to focus on one in particular component that happens during the “patiently waiting” […]

Read more »

Capture Sign ROI

Sign ROI (return on investment) is an often overlooked way to improve modern retailing.  As online channels continue to grow, ensuring the best return on bricks and mortar requires investments that give you a good payoff.  Sign programs designed to attain maximum exposure are documented winners.  Improving signage at a location can increase sales from a few percent to 25% (or even more). Proof […]

Read more »

Gaining Attention: Shape & Design

The shape and design of any sign helps determine its effectiveness.  Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptured shapes can be used to attract attention. Besides creating a thoughtful graphic message, the entire sign construction creates a format for […]

Read more »

Gaining Attention: Size of Signage

The first factor to consider when gaining the attention of a potential customer through signage is the physical size of the sign. Buyers must be conscious to purchase a sign that is maximally productive without being larger than necessary.  Larger signs may or may not be more or less attractive. North American Signs has emphasized […]

Read more »

How To Buy Signage – Introduction

The sign buyer makes a vital contribution in communicating an organization’s image, site location and advertising messages to potential customers. Accomplishing these objectives effectively has a dramatic effect on sales volume and profits. Understanding how to buy signage helps to make the buyer an informed buyer. The informed buyer knows how much additional sales he is […]

Read more »