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Tag Archives: signage

Untapped Potential: The Necessary Resurgence of Trade Schools

As we’ve discussed in earlier blog posts, the baby boomer generation is getting even closer to retirement, and within the next 10 years, millions of trade jobs are expected to be left vacant. As more jobs open up, it is important for our economy to find a means to replace this labor. The solution comes […]

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Untapped Potential: Why Aren’t Millennials Working in Manufacturing?

As I’ve come to learn more about the manufacturing industry, it’s easy to notice its differences from the overall labor force in the United States. While millennials are the largest generation in the workforce, manufacturing companies are struggling to attract them to the field. This raises the question: Why aren’t more millennials pursuing careers in […]

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Untapped Potential: How Encouraging Women to Pursue Manufacturing Could Save the Industry.

As an intern with North American Signs, Inc. this summer, I’ve spent the past several weeks learning the sign industry inside and out, and what gives our company a competitive edge. Upon doing additional research, I was curious as to why there weren’t more women looking for careers with sign companies. Additionally, why there is such […]

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The Only Way | Wayfinding Signs in a Healthcare Environment

We have all experienced that unsettling feeling of trying to find our way through a vast building, such as a hospital. Feeling lost can be overwhelming, and at healthcare facilities, time is of the essence. Every moment someone spends tracking down their destination can be vital, making wayfinding signs essential. According to “Wayfinding Management: Models […]

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Light the Way | Illuminated vs. Non-Illuminated Signage

Illuminated signage impacts a business in many ways. Your brand’s marketing efforts and your bottom line are directly impacted by the ability to permit illuminated signage, and the restrictions municipalities impose on illuminated signage often trend upward. Is non-illuminated signage a feasible solution, or just the only option available? Marketing Functions of On-Premise Signs First […]

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What Makes Up a Signage Company?

Thais, a recent retiree of North American Signs, offered some words of wisdom before her departure in mid-May, “Our Company is so connected. It’s like standing dominos. If you push one, they’re all going to fall.” If anyone knows the answer to what truly makes up a signage company, it would be Thais, who worked […]

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Capture Sign ROI

Sign ROI (return on investment) is an often overlooked way to improve modern retailing.  As online channels continue to grow, ensuring the best return on bricks and mortar requires investments that give you a good payoff.  Sign programs designed to attain maximum exposure are documented winners.  Improving signage at a location can increase sales from a few percent to 25% (or even more). Proof […]

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How To Buy Signage – Introduction

The sign buyer makes a vital contribution in communicating an organization’s image, site location and advertising messages to potential customers. Accomplishing these objectives effectively has a dramatic effect on sales volume and profits. Understanding how to buy signage helps to make the buyer an informed buyer. The informed buyer knows how much additional sales he is […]

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