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Tag Archives: successful signage

Beyond the Sign: The Challenges Facing Project Management

Project management often focuses on process.  As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we are going to focus on one in particular component that happens during the “patiently waiting” […]

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Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]

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Capture Sign ROI

Sign ROI (return on investment) is an often overlooked way to improve modern retailing.  As online channels continue to grow, ensuring the best return on bricks and mortar requires investments that give you a good payoff.  Sign programs designed to attain maximum exposure are documented winners.  Improving signage at a location can increase sales from a few percent to 25% (or even more). Proof […]

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Design Team

In both aesthetic appeal and its physical structure, your sign design speaks volumes about your brand. Every curve, every light, and every color choice makes an important contribution to the way customers interpret your brand’s personality. At North American Signs our experienced design team utilizes their creative abilities and architectural knowledge in order to produce […]

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Gaining Attention: Size of Signage

The first factor to consider when gaining the attention of a potential customer through signage is the physical size of the sign. Buyers must be conscious to purchase a sign that is maximally productive without being larger than necessary.  Larger signs may or may not be more or less attractive. North American Signs has emphasized […]

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Great Sign Design and Brand Impressions

Great sign design means elegantly executing a client’s brand image within the confines of our physical environment. The custom design of pylons, monument signs and other brand impressions is not separate from other great design basics such as artistic, practical and humanistic considerations. Artistic Elements of Sign Design The artist in me cries out for […]

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Sign Code Variances and Successful Signage

Whether you need a pylon sign, larger channel letters, or a sign on an additional elevation, the attempt to obtain a permit for the signs that maximize your brand is often a challenge.  Many times the visual exposure a site needs to be successful seems out of reach.  Municipalities may seek to limit the impact […]

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