Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why? Research shows that shoppers…
Read More »Announcements from the Sign Research Foundation that deserve your attention: NSREC 2017 The National Sign Research and Education Conference 2017 will be held in Las Vegas on April 19th. Session topics include the role of signs in cities, the future of…
Read More »What do we mean by the pre-attentive processing of a commercial sign? The idea of a “commercial sign” you probably get. A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses…
Read More »Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye. Examples of secondary signs include window graphics, entrance and…
Read More »The essence of commercial signs is to communicate an invitation to an audience to enter a transaction. Breaking this down into component parts can yield new insights for your commercial signage. For this first article in a series, we start…
Read More »The three most reported signage failures can reduce the effectiveness of your signage. Avoiding these issues increases your marketing success. What are your guesses? Hard to read? Too dim? Actually, research on consumer perceptions identified the most reported reasons that signs fail to function…
Read More »Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs…
Read More »The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to…
Read More »Sign Lettering describes what kind of personality a business has, what the environment is like, and the quality of the product or service a business provides. A business must choose the correct letter lighting, colors, and style for the company sign, otherwise…
Read More »When it comes to effective marketing, nobody teaches business owners about the 3 benefits of business signs. Signs play a key role in most businesses. The three benefits signs have on businesses are branding, increased sales, and information to consumers. BRANDING THE SITE Business…
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