The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases...
A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your brick-and-mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing...
One of the first and most important steps in manufacturing a commercial sign is the blueprint or design. It is a way for the design team to connect with customers on a level everyone understands. It is our job, as a signage company; to ensure that the sign design...
Thais, a recent retiree of North American Signs, offered some words of wisdom before her departure in mid-May, “Our Company is so connected. It’s like standing dominos. If you push one, they’re all going to fall.” If anyone knows the answer to what truly makes up a...
Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why? Research shows that shoppers value the information on signs. 5 Reasons:*...
Announcements from the Sign Research Foundation that deserve your attention: NSREC 2017 The National Sign Research and Education Conference 2017 will be held in Las Vegas on April 19th. Session topics include the role of signs in cities, the future of cities and...
What do we mean by the pre-attentive processing of a commercial sign? The idea of a "commercial sign" you probably get. A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses and mind prior to a...
Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye. Examples of secondary signs include window graphics, entrance and exit signs,...
The essence of commercial signs is to communicate an invitation to an audience to enter a transaction. Breaking this down into component parts can yield new insights for your commercial signage. For this first article in a series, we start with the phrase...
The three most reported signage failures can reduce the effectiveness of your signage. Avoiding these issues increases your marketing success. What are your guesses? Hard to read? Too dim? Actually, research on consumer perceptions identified the most reported...
