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News & Insight

How Businesses Can Do More With Less in 2023

Looking back, the past few years have been at best stressful and at worst disheartening and overwhelming. We’re all running low on a lot of things: time, energy, motivation, efficiency…the list goes on. We’ve all had to learn how to…

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Font Psychology in Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways and restrictions on illuminated signage can directly affect your brand’s marketing efforts and bottom line. Unfortunately, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most…

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How to Increase Retail Signage ROI

Sign ROI (return on investment) is an often-overlooked way to improve modern retailing. Online channels are always growing, but there is still a place for brick-and-mortar retail. Businesses that can capture quality site branding will reap the benefits of higher sales and…

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Handling a Variance in Signage Zoning Laws

Signs can have a dramatic impact on your business’s on-site success, whether it leads to a direct boost in sales or simply helps customers find you. So you know that you need a sign for your business. And maybe you’ve…

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Millennial B2B Purchasing Power in 2022

The last time we talked about Millennial purchasing power was in 2019… pre-pandemic, pre-recession, pre-Russian invasion of Ukraine, and pre-administration change. To say the world has changed in dramatic ways may not be a dramatic enough statement to encompass all…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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