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Author: Tori Homann

Millennial B2B Purchasing Power in 2022

The last time we talked about Millennial purchasing power was in 2019… pre-pandemic, pre-recession, pre-Russian invasion of Ukraine, and pre-administration change. To say the world has changed in dramatic ways may not be a dramatic enough statement to encompass all…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Practical Sustainability Strategies for Mid-Size Businesses

Perhaps no issue has become more important for companies in 2022 than sustainability. Large corporations and governments across the world are shooting for net-zero emissions. While this may be a realistic goal for some companies, it may not be financially…

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Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand, whether it’s a personal brand, a company brand, or something in between, is defining the target audience. Finding your target audience helps you know where and how to focus your…

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General Artificial Intelligence: What, When, & How

The goal of artificial intelligence developers since the beginning of the dot-com boom in the late 90s has been to try to create technology that is as smart as humans… or smarter. We’ve seen great strides in automation and augmentation,…

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Automation & Augmentation: Trends for 2022

For the last several years, workers around the country and around the globe have been uniting behind the same rallying cry: “the robots are taking our jobs!” Others argue that implementing new and more “intelligent” technology into the workplace will…

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5 Ways to Maintain Your Sign

I recently visited Las Vegas for the first time… wow! There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las Vegas Strip so iconic? Indeed, it’s the storefronts and facades that…

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How Virtual Culture Impacts Organizational Health in 2022

If I had a quarter for every time I saw an Instagram post, TikTok, or tweet about how much the corporate workforce loves working from home, well… I’d be at least a little bit richer! Quippy anecdotes aside, many workers…

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