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Author: Tori Homann

How to Choose the Right Font for Your Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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The Barriers to Women in Trade Industries

The last time I wrote about this topic was in 2021. We were still in the heat of Covid and the economic outlook was dim. The sad reality is that with the tough economic and political climate on a regional,…

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Navigating Branding Post-Merger: A Guide for Businesses

I live in Houston, one of the biggest cities in America, both by population and by square-mileage. Houston is a commuter city, so I have to drive everywhere: work, the grocery store, the gym, the movie theatre–everything!  When I first…

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A Brief History of Women in Manufacturing

In honor of Women’s History Month, we wanted to dive into the history of women in manufacturing in the U.S. A historically male-dominated industry, women–who make up roughly 47% of the national workforce–consist of less than a third of the…

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Reflective Listening in the Workplace

  What’s the next way to innovate the workplace? How can we reach the next generation of workers? How can we maximize time and money? These are some of the questions that business leaders are constantly asking. But in an…

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How to Increase Retail Signage ROI

Sign ROI (return on investment) is an oft-overlooked way to improve modern retailing. Online channels are always growing, but there is still a place for brick-and-mortar retail. Businesses that can capture quality site branding will reap the benefits of higher…

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5 Experts on the Future of Artificial Intelligence

Artificial Intelligence: everyone talks about it, some are scared of it, and very few actually understand it. But questions about implementation, regulation, copyright law, and even how existing AI tech works So we’re going to highlight quotes from 5 experts…

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The Power of Digital Twins in Campus Management

AI has been one of the hottest topics this year, with show-stopping generative AI tech releases and upgrades from companies like OpenAI, the developer of ChatGPT, and Google Deepmind, the developer of Gato and the soon-to-be-released Gemini. And it’s not…

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4 Reasons Sign Design is Critical to Brand Trust

Maybe you’ve found yourself in this scenario: you know you need a sign (or signs) for your business, but you’re not quite sure where to start. Since your signage may be a customer or client’s first encounter with your business…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets—and it’s best salesperson. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to…

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