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Author Archives: Tori Homann

Millennial Purchasing Power | What it Means for B2B

In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the workplace; they have higher leadership positions and more influence in purchasing decisions. Their identity as […]

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Millennial Purchasing Power | The Social Impact

At 73.1 million strong, Millennials are the largest living generation. Currently, in their mid-twenties to late-thirties, Millennials have a combined consumer purchasing power of $600 billion, a number that is projected to rise to $1.4 trillion by 2020. Because of this, Millennials are radically altering the marketplace. To tap into this purchasing power, businesses must […]

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Millennial Purchasing Power | The Big Picture

In this three-part blog series, we will discuss the Millennial generation in regard to their consumer purchasing power and within the B2B workforce. We will first explore their discretionary income in the marketplace as consumers. Next, we will develop a better understanding of their social influence as a generation, and then conclude with a discussion […]

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