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Author: Tori Homann

5 Ways to Increase Foot Traffic to Your Business

Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…

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Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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Smart Spaces: Trends for 2021

Like everything else connected to the digital world, the smart space market is rapidly growing. Smart spaces encompass many systems and technologies, but the key to smart spaces is that they can make everything from homes to commercial facilities more…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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The Importance of Healthy Vendor-Client Relationships

As with everything else in the world of work, the pandemic transformed vendor-client relationships. There was a virtual overnight need for personal protective equipment and other Covid-19-safe products. So businesses turned to trusted partners for such resources. Now that we’ve…

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4 Reasons Sign Design is Critical to Brand Trust

So you know you need a sign for your business, but you’re not quite sure where to start. Your sign may be a customer or client’s first encounter with your business—your sign must be a true representation of your brand….

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