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Category Archives: Economic Value of Signs

Economic Value of Commercial Signage

When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic value commercial signage brings to a business. Signs have the ability to positively impact consumers […]

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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A Summer of Opportunities

Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various avenues of the business. First Week From the very first day, both Iris and I […]

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Sign Research Foundation Updates

Announcements from the Sign Research Foundation that deserve your attention: NSREC 2017 The National Sign Research and Education Conference 2017 will be held in Las Vegas on April 19th. Session topics include the role of signs in cities, the future of cities and updates on current research. This is your chance to get the latest insights […]

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Marketing Functions of Signs

Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs tell people where a business is located. When placed on a highway, signs serve as […]

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The Two Most Effective Business Signs

The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to work the best over time. This article will detail the two types of signage. Signature Building […]

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3 Benefits of Business Signs

When it comes to effective marketing, nobody teaches business owners about the 3 benefits of business signs. Signs play a key role in most businesses. The three benefits signs have on businesses are branding, increased sales, and information to consumers. BRANDING THE SITE Business signs are one of the most effective means of marketing your brand. Brand Identity consists […]

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Signage ROI Comparisons

Signage ROI comparisons to alternative advertising options show the value of on premise signs. When considering the investment, signs consistently are a great value. Traditional media options to signage include newspaper advertising, billboards, radio, and television. The on premise sign continues to perform where many of these alternatives have seen their exposure rates decline and […]

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Capture Sign ROI

Sign ROI (return on investment) is an often overlooked way to improve modern retailing.  As online channels continue to grow, ensuring the best return on bricks and mortar requires investments that give you a good payoff.  Sign programs designed to attain maximum exposure are documented winners.  Improving signage at a location can increase sales from a few percent to 25% (or even more). Proof […]

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future. One of these major decisions is how to market the business in a cost-effective and […]

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