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Category: Economic Value of Signs

How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways. Restrictions on illuminated signage directly impact your brands marketing efforts and bottom line. Unfortunatley, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most inexpensive solution,…

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How to Increase Retail Signage ROI

Sign ROI (return on investment) is an often-overlooked way to improve modern retailing. Online channels are always growing, but there is still a place for brick-and-mortar retail. Businesses that can capture quality site branding will reap the benefits of higher sales and…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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5 Ways to Maintain Your Sign

I recently visited Las Vegas for the first time… wow! There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las Vegas Strip so iconic? Indeed, it’s the storefronts and facades that…

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Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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