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Category: Site Enhancement

How to Increase Retail Signage ROI

Sign ROI (return on investment) is an oft-overlooked way to improve modern retailing. Online channels are always growing, but there is still a place for brick-and-mortar retail. Businesses that can capture quality site branding will reap the benefits of higher…

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The Power of Digital Twins in Campus Management

AI has been one of the hottest topics this year, with show-stopping generative AI tech releases and upgrades from companies like OpenAI, the developer of ChatGPT, and Google Deepmind, the developer of Gato and the soon-to-be-released Gemini. And it’s not…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets—and it’s best salesperson. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to…

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Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand–whether it’s a personal brand, a professional brand, or something in between–is defining the target audience. Finding your target audience helps you know where and how to focus your sales and…

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5 Ways to Maintain Your Sign

  If you’ve ever visited Las Vegas, then you’ve probably been to one of the city’s most famous attractions: the Strip. There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las…

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Top 10 Facility Management Companies

Facility Management, also known as facility maintenance, is a flourishing industry. According to Mordor Intelligence, the FM industry had a market share of $1129.39 billion in 2021, with an expected market share of $1505.26 in 2027. Increased focus on optimizing…

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Font Psychology in Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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