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Category Archives: Brand Impressions

Millennial Purchasing Power | What it Means for B2B

In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the workplace; they have higher leadership positions and more influence in purchasing decisions. Their identity as […]

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Brick-and-Mortar Retail in an E-commerce World: Why is it Still Relevant?

It’s snowing, it’s windy, it’s dark out, and your feet hurt. Why? Because you’ve been standing for hours in a Black Friday line that wraps halfway around Best Buy. You’ve been eyeing that fancy flat screen TV for weeks. You shiver in your parka and think to yourself, “I wish I had just stayed in […]

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Six Ways: Signs Can Increase Your ROI!

While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news is there’s no need to worry, we’re here to keep you up to speed and […]

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Light the Way | Illuminated vs. Non-Illuminated Signage

Illuminated signage impacts a business in many ways. Your brand’s marketing efforts and your bottom line are directly impacted by the ability to permit illuminated signage, and the restrictions municipalities impose on illuminated signage often trend upward. Is non-illuminated signage a feasible solution, or just the only option available? Marketing Functions of On-Premise Signs First […]

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Importance of Commercial Signs in Branding

A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing by them, they can be a memory jogger, and […]

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