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Category: Brand Impressions

How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways. Restrictions on illuminated signage directly impact your brands marketing efforts and bottom line. Unfortunatley, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most inexpensive solution,…

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Handling a Variance in Signage Zoning Laws

Signs can have a dramatic impact on your business’s on-site success, whether it leads to a direct boost in sales or simply helps customers find you. So you know that you need a sign for your business. And maybe you’ve…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Top 10 Facility Management Companies

Facility Management, also known as facility maintenance, is a flourishing industry. According to Mordor Intelligence, the FM industry had a market share of $40.41 billion in 2020, with an expected market share of $81.49 in 2026. Increased focus on optimizing…

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Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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The Internet of Things: Elevate Your Business in 2021

Have you ever  heard the term Internet of Things (IoT)?  It’s  a hot topic that’s  tossed around a lot in the  tech  world. But  for some reason,  it’s often  talked about in the future tense… so much so, that many people think it couldn’t possibly…

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