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Category: Brand Impressions

How to Choose the Right Font for Your Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets—and it’s best salesperson. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to…

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Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand–whether it’s a personal brand, a professional brand, or something in between–is defining the target audience. Finding your target audience helps you know where and how to focus your sales and…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Top 10 Facility Management Companies

Facility Management, also known as facility maintenance, is a flourishing industry. According to Mordor Intelligence, the FM industry had a market share of $1129.39 billion in 2021, with an expected market share of $1505.26 in 2027. Increased focus on optimizing…

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How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways and restrictions on illuminated signage can directly affect your brand’s marketing efforts and bottom line. Unfortunately, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most…

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Handling a Variance in Signage Zoning Laws

Signs can have a dramatic impact on your business’s on-site success, whether it leads to a direct boost in sales or simply helps customers find you. So you know that you need a sign for your business. And maybe you’ve…

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