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Category: Brand Impressions

Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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In-Person Trade Shows are Back in 2021

It’s time to grab your lanyards, folks—in-person trade shows are back in 2021! The trade show and exhibition industry is worth roughly $11 billion, but it took a hard hit in 2020. This year, things will look a little different….

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The Importance of Healthy Vendor-Client Relationships

As with everything else in the world of work, the pandemic transformed vendor-client relationships. There was a virtual overnight need for personal protective equipment and other Covid-19-safe products. So businesses turned to trusted partners for such resources. Now that we’ve…

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Automation & Augmentation: Trends for 2021

For the last several years, workers around the country and around the globe have been uniting behind the same rallying cry: “the robots are taking our jobs!” Automation, augmentation, and AI technology are quickly growing trends in the workplace. Indeed,…

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State of the Industry: Commercial Cleaning

Facility managers and facility maintenance companies have been feeling the pressure lately with the COVID-19 pandemic. Most notably, the demand for professional cleaning services has been extremely high. While many in the commercial cleaning industry have offered cleaning services, businesses…

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