Skip to content

Category: Brand Impressions

Sign Maintenance: 5 Reasons, 5 Actions

Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why?  Research shows that shoppers…

Read More »

The Commercial Sign and Pre-Attentive Processing

What do we mean by the pre-attentive processing of a commercial sign?  The idea of a “commercial sign” you probably get.  A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses…

Read More »

Secondary Commercial Signs

Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye.  Examples of secondary signs include window graphics, entrance and…

Read More »