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Category Archives: Brand Impressions

The Two Most Effective Business Signs

The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to work the best over time. This article will detail the two types of signage. Signature Building […]

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Signage ROI Comparisons

Signage ROI comparisons to alternative advertising options show the value of on premise signs. When considering the investment, signs consistently are a great value. Traditional media options to signage include newspaper advertising, billboards, radio, and television. The on premise sign continues to perform where many of these alternatives have seen their exposure rates decline and […]

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future. One of these major decisions is how to market the business in a cost-effective and […]

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The Future of Signage

The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and beyond. These same areas are still covered in signage, yet there is a notable difference […]

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Famous Signs of Our Times

Signs have a remarkable power to communicate your brand’s individuality and identity and many famous signs of our times are recognized around the world. In this blog post, we look at some of the country’s most influential signs. Hollywood This American cultural icon is situated on Mount Lee overlooking the Hollywood district of Los Angeles, California. […]

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3 Seconds of Sign Gold

Public perceptions of signs clearly illustrate the 3 seconds of sign gold available to savvy sign buyers.  The approximately 3 seconds a driver or pedestrian spends noticing a sign can direct attention to your site.  It also tells a consumer about your brand.  A sign communicates many things including the name, the quality and the experience of […]

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The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is to identify the location of an establishment. This is commonly referred to as “indexing the […]

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Great Sign Design and Brand Impressions

Great sign design means elegantly executing a client’s brand image within the confines of our physical environment. The custom design of pylons, monument signs and other brand impressions is not separate from other great design basics such as artistic, practical and humanistic considerations. Artistic Elements of Sign Design The artist in me cries out for […]

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