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Category: Brand Identity

The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Human Capital in 2022 and Beyond

Forecasting is at the front of every business’s collective effort right now. What’s coming next? What are the latest trends? How can we prepare for the future? The economy, with the rampant labor shortage and subsequent supply chain issues, looks…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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In-Person Trade Shows are Back in 2021

It’s time to grab your lanyards, folks—in-person trade shows are back in 2021! The trade show and exhibition industry is worth roughly $11 billion, but it took a hard hit in 2020. This year, things will look a little different….

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Mergers and Acquisitions: Trends to watch in 2021

Mergers and acquisitions, an aspect of the business world that has been rapidly growing in recent years, were expected to continue blooming coming into 2020. Projections made at the end of 2019 predicted growth reflective of previous years, with added…

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Reopening Your Business: Boosting Brand Perception

In recent weeks, multi-site FM’s across the country have been adjusting and adapting to the regulations imposed by each state/county in preparing to reopen their doors to the public while still preserving their brand perception. Online shopping is booming, but…

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