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Category: Brand Identity

Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets—and it’s best salesperson. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to…

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Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand–whether it’s a personal brand, a professional brand, or something in between–is defining the target audience. Finding your target audience helps you know where and how to focus your sales and…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Human Capital in 2023 and Beyond

Forecasting is at the front of every business’s collective effort right now. What’s coming next? What are the latest trends? How can we prepare for the future? The economy, with the rampant labor shortage and subsequent supply chain issues, looks…

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Font Psychology in Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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In-Person Trade Shows are Back in 2021

It’s time to grab your lanyards, folks—in-person trade shows are back in 2021! The trade show and exhibition industry is worth roughly $11 billion, but it took a hard hit in 2020. This year, things will look a little different….

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