Skip to content

Category: Brand Identity

Font Psychology in Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

Read More »

The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

Read More »

Human Capital in 2022 and Beyond

Forecasting is at the front of every business’s collective effort right now. What’s coming next? What are the latest trends? How can we prepare for the future? The economy, with the rampant labor shortage and subsequent supply chain issues, looks…

Read More »

Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

Read More »

In-Person Trade Shows are Back in 2021

It’s time to grab your lanyards, folks—in-person trade shows are back in 2021! The trade show and exhibition industry is worth roughly $11 billion, but it took a hard hit in 2020. This year, things will look a little different….

Read More »

Mergers and Acquisitions: Trends to watch in 2021

Mergers and acquisitions, an aspect of the business world that has been rapidly growing in recent years, were expected to continue blooming coming into 2020. Projections made at the end of 2019 predicted growth reflective of previous years, with added…

Read More »