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Category: Increase Sales

How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways. Restrictions on illuminated signage directly impact your brands marketing efforts and bottom line. Unfortunatley, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most inexpensive solution,…

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How to Increase Retail Signage ROI

Sign ROI (return on investment) is an often-overlooked way to improve modern retailing. Online channels are always growing, but there is still a place for brick-and-mortar retail. Businesses that can capture quality site branding will reap the benefits of higher sales and…

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Handling a Variance in Signage Zoning Laws

Signs can have a dramatic impact on your business’s on-site success, whether it leads to a direct boost in sales or simply helps customers find you. So you know that you need a sign for your business. And maybe you’ve…

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Millennial B2B Purchasing Power in 2022

The last time we talked about Millennial purchasing power was in 2019… pre-pandemic, pre-recession, pre-Russian invasion of Ukraine, and pre-administration change. To say the world has changed in dramatic ways may not be a dramatic enough statement to encompass all…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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Automation & Augmentation: Trends for 2022

For the last several years, workers around the country and around the globe have been uniting behind the same rallying cry: “the robots are taking our jobs!” Others argue that implementing new and more “intelligent” technology into the workplace will…

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Diversity & Inclusion Best Practices for 2022

Time and time again, research has shown that diverse and inclusive (D&I) workplaces perform more effectively than those that do not prioritize these principles. Employees feel more represented and valuable in these environments, which leads to better performance. Understanding and…

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5 Ways to Maintain Your Sign

I recently visited Las Vegas for the first time… wow! There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las Vegas Strip so iconic? Indeed, it’s the storefronts and facades that…

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