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Category Archives: Increase Sales

Economic Value of Commercial Signage

When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic value commercial signage brings to a business. Signs have the ability to positively impact consumers […]

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]

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Sign Maintenance: 5 Reasons, 5 Actions

Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why?  Research shows that shoppers value the information on signs. 5 Reasons:* Risk of Missed Business:  54% say they have […]

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Secondary Commercial Signs

Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye.  Examples of secondary signs include window graphics, entrance and exit signs, and sidewalk signs. These signs can significantly improve your site recognition and therefore […]

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