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Category: How to Buy Signage

Beyond the Sign: A Sense of Urgency

National sign companies need to understand the urgency of their clients

Many times it is what a national sign company can do beyond the sign that earns loyal customers – like a sense of urgency.  This story of fulfilling a small but important request illustrates our commitment to legendary customer service….

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We…

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Three Most Reported Signage Failures

The three most reported signage failures can reduce the effectiveness of your signage.  Avoiding these issues increases your marketing success. What are your guesses? Hard to read? Too dim? Actually, research on consumer perceptions identified the most reported reasons that signs fail to function…

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The Two Most Effective Business Signs

The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to…

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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future….

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Sign Placement

Sign placement plays an important role in helping a business attract customers and increase revenue. This idea has been widely accepted by the business community as a fact, yet often is not adequately addressed.  Managers understand the key role sign placement plays…

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Small Business Signage

Small business signage has always been imperative in the promotion and increase in revenue. What many do not realize is the economics behind the use of these signs that are created for smaller, often local, businesses. New companies often face marketing challenges…

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LED Lights for Signage

Light Emitting Diodes, otherwise known as LEDs, are bulbs that are about the size of a pea that fit easily into an electrical circuit. The use of LEDs in electrical signage has increased significantly over the past decade. They are…

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Gaining Attention: Shape & Design

The shape and design of any sign helps determine its effectiveness. Since most signs are rectangular, attention can often be gained by the use of differently shaped signs. In some cases, three dimensional sculptures shapes can be used to attract…

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