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Author Archives: Cecilia Pekarek

Three Types of Managers

When talking with one of our new managers, Derek, he indicated that he noticed three different types of managers at North American Signs. He provided details and insight on why each manager is vital to the company’s success. Detail Manager Derek started off describing what he calls the detail manager. As stated in the job […]

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Bullough’s Review on Sign Visibility

John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His use of other research in conjunction with his own findings makes the article a scholarly […]

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The People at North American Signs

While conducting interviews with employees in various departments within North American Signs, we came across a common theme. When asked, “What is your favorite part of working at North American Signs?” The most popular answer was the people. Long Time Employees Thais Ladas worked at the company for more than 30 years, and has since retired. She saw many employees […]

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Economic Value of Commercial Signage

When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic value commercial signage brings to a business. Signs have the ability to positively impact consumers […]

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs

The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]

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National Manufacturing Day

In 2014, the International Sign Association (ISA) started promoting National Manufacturing Day. The National Association of Manufactures concieved the event, and ISA saw the value in the event for the sign industry. The event has grown into an annual affair for North American Signs (NAS), occurring every October. It has been a great way to show […]

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Importance of Commercial Signs in Branding

A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs are available to all consumers passing by them, they can be a memory jogger, and […]

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A Summer of Opportunities

Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various avenues of the business. First Week From the very first day, both Iris and I […]

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