When talking with one of our new managers, Derek, he indicated that he noticed three different types of managers at North American Signs. He provided details and insight on why each manager is vital to the company’s success. Detail Manager…
John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…
While conducting interviews with employees in various departments within North American Signs, we came across a common theme. When asked, “What is your favorite part of working at North American Signs?” The most popular answer was the people. Long Time Employees…
This infographic provides an overview of commercial sign purchasing issues with connections to related materials. It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs. We…
The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area,…
In 2014, the International Sign Association (ISA) started promoting National Manufacturing Day. The National Association of Manufactures concieved the event, and ISA saw the value in the event for the sign industry. The event has grown into an annual affair for…
A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs…
Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various…
One of the first and most important steps in manufacturing a commercial sign is the blueprint or design. It is a way for the design team to connect with customers on a level everyone understands. It is our job, as…
Thais, a recent retiree of North American Signs, offered some words of wisdom before her departure in mid-May, “Our Company is so connected. It’s like standing dominos. If you push one, they’re all going to fall.” If anyone knows the…
