Category Archives: Signs as Advertisement
Economic Value of Commercial Signage
When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic value commercial signage brings to a business. Signs have the ability to positively impact consumers […]
Gaining Attention: Visual, Motion, Flashing, & Time and Temperature Signs
The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area, sign competition increases dramatically compared to a more rural area. Though it is important to […]
Marketing Functions of Signs
Signs serve multiple marketing functions that are easily overlooked by Business schools and retailers. Signs serve as communication, enhancing, and branding the site. This article is about the different marketing functions that on-premise signs serve for a business. Communicating the Location Signs tell people where a business is located. When placed on a highway, signs serve as […]
The Two Most Effective Business Signs
The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to work the best over time. This article will detail the two types of signage. Signature Building […]
Ancient Signs
One of the most useful ways for an entity to convey their message to the public, and more importantly their intended audience, is to utilize signs. Their effectiveness in communicating ideas and messages has been deemed invaluable to modern societies around the world. Signage itself has been in existence far before these societies even began […]