Frequently Asked Questions

At North American Signs, our process begins long before we manufacture a sign, but throughout the entire process we prioritize communication and partnership with our clients. 

Our process is customizable to your needs: 

1. We connect you with a dedicated sales representative and project manager(s), along with the Director of Project Management who oversees the day-to-day operations of our project management staff. They will communicate with you and coordinate with our in-house design team, manufacturing team, and any trusted vendor partners.  
2. Our detail-oriented designers create artwork for any façade or geographical variation.  
3. Your project manager works with the landlord, handles municipal variances, and provides reports to update you on the project’s status using our in-house, proprietary project tracking management software. 
4. After design approval, our manufacturing team works together to fabricate your signs. 
5. Finally, our in-house installation team or one of our trusted vendor partners will install your signs. 

The result: An accurate and inspiring representation of your brand. 

The timeline is impacted by various factors like the geographical location and number of sites in your sign program. In emergency situations we have supplied signage in a few weeks, but our standard process can take from four weeks to several months depending on your needs.  

Additional factors include: 

• sign type,  
• size, 
• material and quality requirements, 
• permitting approval timelines; and 
• landlord approvals (if applicable). 

Why it matters: We want to provide all our clients with beautiful and inspiring designs—prioritizing your brand’s unique needs is the best way to do that. 

When it comes to capturing your brand vision, we understand that nothing is more important than effective communication. To be effective, it must be open and honest. Integrity has always been a core value at NAS, so that’s why we prioritze transparent conversations within our own team and bring that same candor and compassion to client interactions.

Going the extra mile: Everyone has their own way of communicating. Our team is known for adapting to our client’s communication, billing, and project tracking systems to make the onsite branding process as seamless as possible. Many clients prefer a weekly video call to check-in, supplemented with appropriate email and mobile communication, but our team is happy to work within your preferred method and timeline. We also provide customized reporting for multi-site programs and our sales executives are ready to travel to your specific locations to oversee installations when appropriate.

Why it matters: While we probably don’t have to tell you about the value of effective communication, what we can do is put it in simple terms: communication matters because your brand matters.

P.S. Communication is kind of our superpower… Check out this case study with client Pret-A-Manger to learn more.

You can dictate your level of involvement in our process. From communication frequency to approval processes, our goal is to understand who you are so that we can meet your needs and expectations on your timeline. 

Tell me more: Our client needs have ranged from preferring detailed, hands-on involvement in their signage process, to clients who prefer us to handle the entire signage application process with minimal involvement on their end. We always seek feedback and approval on artwork and installation timelines. Consistent communication and quality customer service ensures your sign will be installed on time, on budget, and on brand. 

Why it matters: We know that everyone’s needs are different. We pride ourselves on our ability to absorb, analyze, and execute each client’s branding needs. That is why we treat our clients like partners, working with them to make their lives easier, no matter how involved they want to be in the process.  

North American Signs does partner with third party vendors. We are headquartered in South Bend, Indiana, so much of our installation work is subcontracted. The quality of our business is contingent not just upon our ability to deliver, but the ability of our vendors, so we thoroughly vet and continually review every one of our trusted partners.  

The details: We utilize contractors listed in our internal database of over 3,500 manufacturing and installation subcontractors nationwide; we have long-standing relationships with many of them. Our selection process considers: 

• The unique needs of your location; and 
• Current and historical data from our database’s rating system, including: 
  • Quality, 
  • Delivery speeds,  
  • Employee base,  
  • Pricing; and 
  • Timeliness 

After a subcontractor completes a job, the project manager rates their performance based on those standards.  

We work with a range of clients, from local businesses to national corporations. We also serve clients in a range of industries, like retail, storage and logistics, hydroponics and cannabis, and more.  

Take a look at our recent case studies and Instagram, Facebook, and LinkedIn to see recently completed signage and brands we’re working with right now. 

Yes, we specialize in national signage programs, regularly handling programs that involve 50-100 sites a year. But we’ve done all sizes and types of rebranding packages, from programs that include several hundred locations to smaller programs with several dozen locations. Whether it’s for new facilities or decommissioning of old signage with a rebranding package, we prioritize customer service and flexibility to meet the fluctuating needs of rapidly changing companies.  

Why it matters: When we take the work of site branding off your plate, you can get back to the other important aspects of your rebranding. This can help streamline your rebranding process, knowing it’s being handled by experts who are always ready to adapt to your dynamic needs and mitigate issues before they arise.  

A bonus: Check out our work with national client Lineage Logistics to see how we helped them rebrand dozens of newly acquired locations in record time.  

We have serviced clients with locations in all 50 states, Puerto Rico, Canada, the United Kingdom, Europe, and parts of Asia.  

Manufacturing details: Most of our signage manufacturing is done in-house, but when appropriate we do outsource some fabrication to select signage manufacturing partners to accommodate high-volume needs.  

Installation details: Our installation team works within a 60-mile radius of our headquarters in South Bend, Indiana, but we work with trusted vendor partners from our database of over 3500 performance-rated vendors to install signage across the country and across the world.  

North American Signs has dedicated an entire division to maintenance and service. This team focuses on: 

• Responding to emergency calls 24/7 and having a tech onsite within 48 to 72 hours of the request and 24 hours for emergency repairs,
• Creating a custom maintenance program designed around your sign program; and
• Cultivating professional relationships with landlords, municipalities, and developers to eliminate unnecessary service delays.

One more thing: Our team also specializes in awning cleaning and repair and exterior lighting maintenance and replacement.