Pop-up shops, stores with a lifespan of only a few days or months, are growing in popularity as businesses seek to attract new demographics, test new products, and generate excitement around their brand. The way signage is utilized in the space is critical as it sets the tone for the customers’ experience.
Sell an experience, not just a product.
There are many demographics to consider as you craft your pop-up shop. Foremost are Millennials and Generation Z as they rapidly acquire more buying power. It’s important to consider what consumers in both generations are looking for. The research overwhelmingly shows that millennials and Gen Z consumers both value the overall retail experience, not just the products offered. Because of their short-term nature, pop-up shops are perfectly situated to promote a unique, exclusive experience. In fact, studies show that many customers enjoy pop-ups specifically because they perceive “discovering” the great prices or exclusive products as an accomplishment. High-quality signage is critical to successfully creating this type of exclusive, branded experience for customers.
Signage is the first indication to customers of what the experience inside the shop will be like. Exterior signage should catch the eyes of potential customers and say, “You don’t want to miss this!” Similarly, the interior signage needs to create a cohesive atmosphere that makes the shopping experience feel unique, while remaining true to your brand.
Create a lasting brand impression with short-term commitment.
Ultimately, the impact of the pop-up shop should ripple far beyond the duration of the shop itself, leading to long-term increases in sales. Pop-up shops familiarize customers with your brand so that they associate it with a positive retail experience, creating greater brand trust and loyalty. How can you do this? By maximizing the effectiveness of your signage. Using bright colors, floor graphics, or a shop-wide theme, as well as other methods to brand your space, can ensure the experience will leave a lasting impression on customers.
Our experience takes out the guesswork, giving you high-quality signage every single time.
We understand the importance of pop-up shops as a reflection of your entire brand. That’s why we put the same level of craftsmanship, care, and efficiency into temporary signs as we do into permanent signage. We know opening and closing a pop-up store, with tight time frames and limited design options, can be a stressful experience. And with the current global situation, your signage will be more important than ever to help guide customers through your space.
With over 85 years of experience in the signage industry we are able to adapt to your every need, ensuring that your pop-up space remains true to your brand by delivering quality signage on time, every time. No matter the size or intricacy of your pop-up store, we want to help you represent your brand as if it were our own.
We give you options that are easy and efficient—saving you time and money.
Since pop-up shops are temporary, your signage also needs to be easy to install and remove on a tight timeframe. Our team will get the sign installed quickly and remove it with no damage to the existing space. NAS offers a number of signage solutions that are perfect for a pop-up environment, including:
- Blade signs
- Window graphics and vinyls
- Interior and exterior graphics
- Barricade graphics
- Cash wraps