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Category: Codes and Variances

State of the Industry: Signage & Manufacturing

We can all breath a sigh of relief: 2020 is finally nearing its end. This year has been a rollercoaster of events—read: the COVID-19 pandemic, the election, wildfires in the western U.S., and other events—many of which have impacted the…

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Reed Explained

What is the Reed case anyway? Reed refers to a Supreme Court case decided in June of 2015, Reed vs. Town of Gilbert.  Briefly, a church group without a permanent worship facility posted temporary signs announcing the place of Sunday services each…

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Signage: Rights and Regulations

Federal laws, the Constitution of the United States, and Supreme Court rulings provide protections for on-premise signs. However, municipalities and states have the opportunity to regulate signage by passing legislation and codes that enhance their respective communities. Local governments often…

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How to Improve Your Profitability with Signage

Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…

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Signs of Signage Deficiency

A recent article spurred me to reconsider signage deficiency.  A NYC group is attempting to post signage to help subway passengers chose the best boarding locations to make transfers.  What better description of wayfinding is there?  The Subway Authority is stating…

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Sign Code Variances and Successful Signage

Whether you need a pylon sign, larger channel letters, or a sign on an additional elevation, the attempt to obtain a permit for the signs that maximize your brand is often a challenge.  Many times the visual exposure a site…

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