Many times it is what a national sign company can do beyond the sign that earns loyal customers – like a sense of urgency. This story of fulfilling a small but important request illustrates our commitment to legendary customer service….
Sign maintenance and repair are key to keeping your best image in front of your customers. So you invested in a sign and it is working for you. Have you looked at it with new eyes recently? Why? Research shows that shoppers…
Announcements from the Sign Research Foundation that deserve your attention: NSREC 2017 The National Sign Research and Education Conference 2017 will be held in Las Vegas on April 19th. Session topics include the role of signs in cities, the future of…
What do we mean by the pre-attentive processing of a commercial sign? The idea of a “commercial sign” you probably get. A sign that identifies a company or goods and services. Pre-attentive processing refers to the workings of the senses…
Secondary commercial signs are more important to the overall success of a site than most people realize. These signs support your primary sign. They often add information or catch the eye. Examples of secondary signs include window graphics, entrance and…
The essence of commercial signs is to communicate an invitation to an audience to enter a transaction. Breaking this down into component parts can yield new insights for your commercial signage. For this first article in a series, we start…
The three most reported signage failures can reduce the effectiveness of your signage. Avoiding these issues increases your marketing success. What are your guesses? Hard to read? Too dim? Actually, research on consumer perceptions identified the most reported reasons that signs fail to function…
One of the most useful ways for an entity to convey their message to the public, and more importantly their intended audience, is to utilize signs. Their effectiveness in communicating ideas and messages has been deemed invaluable to modern societies…
Signage ROI comparisons to alternative advertising options show the value of on premise signs. When considering the investment, signs consistently are a great value. Traditional media options to signage include newspaper advertising, billboards, radio, and television. The on premise sign…
What is the Reed case anyway? Reed refers to a Supreme Court case decided in June of 2015, Reed vs. Town of Gilbert. Briefly, a church group without a permanent worship facility posted temporary signs announcing the place of Sunday services each…
