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Category: Sign Design & Function

America’s Highway Signs

The iconic signs that line America’s highways, interstates, and local roads are some of the most recognizable travel icons in the nation. In fact, one stretch of highway in Michigan, called M-22, that runs along the Lake Michigan shoreline of…

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Using Pre-Attentive Processing in Sign Design

  Digital media experts estimate that in 2021, the average person sees between 6,000 and 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. What’s responsible for this change? You’ve probably…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to consider when putting…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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Economic Value of Commercial Signage

What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…

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The Golden Age of Neon

Neon signs: a reminder of time gone by. They hit their peak popularity from the 1920s to the 1960s. Streets were aglow with bright neon signs marketing business’s wares and services, everything from hotdogs to designer clothing at department stores…

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Bullough’s Review on Sign Visibility

John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…

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