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Category: Sign Design & Function

How to Choose the Right Font for Your Signage

When we think about graphic design, we picture elements like color, negative space, movement, and shape—all important aspects of designs of any kind. But one element often overlooked in graphic design, and in signage, is font. The use of font…

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Top 10 Sign Design Elements to Consider

Your sign is one of your business’s most critical brand assets—and it’s best salesperson. So ensuring the overall design of your sign stays true to brand guidelines is equally as important. We’ve outlined the top 10 sign design elements to…

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Using Your Target Audience to Design Your Sign

One of the most important parts of distilling a brand–whether it’s a personal brand, a professional brand, or something in between–is defining the target audience. Finding your target audience helps you know where and how to focus your sales and…

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The 2 Most Effective Signs for Your Business

If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…

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5 Ways to Maintain Your Sign

  If you’ve ever visited Las Vegas, then you’ve probably been to one of the city’s most famous attractions: the Strip. There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las…

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How Illuminated Signage Impacts Your Brand

Illuminated signage impacts a business in many ways and restrictions on illuminated signage can directly affect your brand’s marketing efforts and bottom line. Unfortunately, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most…

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4 Steps to Buy a Sign for Your Business

When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…

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America’s Highway Signs

The iconic signs that line America’s highways, interstates, and local roads are some of the most recognizable travel icons in the nation. In fact, one stretch of highway in Michigan, called M-22, that runs along the Lake Michigan shoreline of…

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