What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
Read More »Neon signs: a reminder of time gone by. They hit their peak popularity from the 1920s to the 1960s. Streets were aglow with bright neon signs marketing business’s wares and services, everything from hotdogs to designer clothing at department stores…
Read More »Digital media experts estimate that in 2024, the average person will see about 10,000 ads per day. Fifty years ago, the average person saw between 500 to 1600 ads each day. As you’ve probably guessed, the internet is responsible…
Read More »
The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber…
Read More »John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…
Read More »The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area,…
Read More »Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various…
Read More »One of the first and most important steps in manufacturing a commercial sign is the blueprint or design. It is a way for the design team to connect with customers on a level everyone understands. It is our job, as…
Read More »The three most reported signage failures can reduce the effectiveness of your signage. Avoiding these issues increases your marketing success. What are your guesses? Hard to read? Too dim? Actually, research on consumer perceptions identified the most reported reasons that signs fail to function…
Read More »Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future….
Read More »