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Author Archives: Rachel Page

On-Site Branding: How Signage Can Impact Your Brand

When it comes to your brand strategy, are you using the correct approaches to position yourself within the most desirable market or industry? From a marketing perspective, this involves creating an image to convey to your target markets. Thereafter, you can utilize new and existing resources to resonate that brand position with the customer. In […]

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Untapped Potential: The Necessary Resurgence of Trade Schools

As we’ve discussed in earlier blog posts, the baby boomer generation is getting even closer to retirement, and within the next 10 years, millions of trade jobs are expected to be left vacant. As more jobs open up, it is important for our economy to find a means to replace this labor. The solution comes […]

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Untapped Potential: Why Aren’t Millennials Working in Manufacturing?

As I’ve come to learn more about the manufacturing industry, it’s easy to notice its differences from the overall labor force in the United States. While millennials are the largest generation in the workforce, manufacturing companies are struggling to attract them to the field. This raises the question: Why aren’t more millennials pursuing careers in […]

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Untapped Potential: How Encouraging Women to Pursue Manufacturing Could Save the Industry.

As an intern with North American Signs, Inc. this summer, I’ve spent the past several weeks learning the sign industry inside and out, and what gives our company a competitive edge. Upon doing additional research, I was curious as to why there weren’t more women looking for careers with sign companies. Additionally, why there is such […]

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The Only Way | Wayfinding Signs in a Healthcare Environment

We have all experienced that unsettling feeling of trying to find our way through a vast building, such as a hospital. Feeling lost can be overwhelming, and at healthcare facilities, time is of the essence. Every moment someone spends tracking down their destination can be vital, making wayfinding signs essential. According to “Wayfinding Management: Models […]

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