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Category Archives: Sign ROI

Economic Value of Commercial Signage

When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic value commercial signage brings to a business. Signs have the ability to positively impact consumers […]

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We hope it is informative and helpful to everyone purchasing commercial signs. Created using Visme. An […]

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The Two Most Effective Business Signs

The two most effective business signs are carefully tied into the overall business and look of a site as Signature Building signage and Sign Centric integrated site design. There are many forms of signage, but these two have proven to work the best over time. This article will detail the two types of signage. Signature Building […]

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3 Benefits of Business Signs

When it comes to effective marketing, nobody teaches business owners about the 3 benefits of business signs. Signs play a key role in most businesses. The three benefits signs have on businesses are branding, increased sales, and information to consumers. BRANDING THE SITE Business signs are one of the most effective means of marketing your brand. Brand Identity consists […]

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Signage ROI Comparisons

Signage ROI comparisons to alternative advertising options show the value of on premise signs. When considering the investment, signs consistently are a great value. Traditional media options to signage include newspaper advertising, billboards, radio, and television. The on premise sign continues to perform where many of these alternatives have seen their exposure rates decline and […]

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