Illuminated signage impacts a business in many ways and restrictions on illuminated signage can directly affect your brand’s marketing efforts and bottom line. Unfortunately, municipalities tend to increase restrictions on it over time. So sometimes non-illuminated signage is the most…
Read More »Your sign is one of your brand’s most important assets. Think of it like a salesperson. It is a brand advocate, helping people locate your business and communicating your brand values. So having a well-designed sign and then keeping up…
Read More »When you’re opening a new business, or even just opening a new location for an existing business, there’s a lot you have to get done. You might have to renovate the space, hire new employees, acquire any licensing or applicable…
Read More »If you’ve read our blog before, you know how important signage is to your businesses success. From driving foot traffic, to helping customers locate your facility, to even indicating whether you’re open for business, signage is your best salesperson. But…
Read More »I live in Houston, one of the biggest cities in America, both by population and by square-mileage. Houston is a commuter city, so I have to drive everywhere: work, the grocery store, the gym, the movie theatre–everything! When I first…
Read More »Maybe you’ve found yourself in this scenario: you know you need a sign (or signs) for your business, but you’re not quite sure where to start. Since your signage may be a customer or client’s first encounter with your business…
Read More »It’s that time of the year… time for gifts, decorating, family gatherings, and, oh yeah… shopping! Especially for the weekend after Thanksgiving—where stores go back into the black with holiday sales—retailers must be ready for the rush. Holiday prep includes…
Read More »One of the most important parts of distilling a brand–whether it’s a personal brand, a professional brand, or something in between–is defining the target audience. Finding your target audience helps you know where and how to focus your sales and…
Read More »If you’ve ever visited Las Vegas, then you’ve probably been to one of the city’s most famous attractions: the Strip. There are shows, casinos, shopping venues, and drinking establishments galore. But what exactly makes the view of the Las…
Read More »What’s the most common mistake we see when companies attempt to build brand awareness, you ask? It’s under-investing in signage. Spending a little money up front can lead to big returns later. Unfortunately, most people have no clue about the…
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