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Choosing a Sign

Starting a new commercial business or opening a new location choosing a sign, regardless of location or target market, is never an easy process. There are many different decisions that have to be made to help guarantee success for the future. One of these major decisions is how to market the business in a cost-effective and efficient manner. This leads to the initial, often obvious, choice of signage for the new outlet. Having effective signage that attracts customers is essential to growth, especially in regards to a new, budding business. Choosing a sign or multiple signs to represent the unique message that an outlet is trying to portray can be tricky. There are many different aspects that go into the choice and eventual creation of these signs. Sign companies, such as North American Signs, are experts in advising what signs would best fit the individual needs for a business.

Front 1-2 The primary objective of signage is to get noticed (conspicuity). In  order for this to  happen the correct signs must be  chosen to attract the targeted market.  Different  signage sends different messages to passing potential  customers. Much of choosing a sign depends upon the target audience and clientele.  This means that the  sign must fit the theme  and aesthetic of the business as well as appeal to the desired client or customer. To do this correctly a business must display a sign that encapsulates who they are and what message they want to convey. We all want customers to infer positive attributes about the outlet when seeing the signage. Also a sign must convey the experience that is to be had  once a customer enters. These aspects must be  considered because, if done correctly, the business will experience higher profits and lower chance of failure.

Gurley Leep on Douglas161
Pylon signs provide great visibility.

Already established businesses must consider choosing a sign just as much as a start-up. Choosing a sign can be more difficult in these situations because of already established ideas on what the business is.  Consulting a sign company for help on choosing a sign can be incredibly advantageous. North American Signs understands trends within the industry and in visual sign attributes.  Knowing how customers will react to certain signage allows for the best signs for a particular business, with the most power to attract the target market.

First impressions are incredibly important, especially when it comes to marketing. Signs are often the first indicators to potential customers of a product or service. They are the first impression of the business. When choosing a sign there are many aspects to consider that help ensure success. Consulting with a reputable, knowledgeable company, like North American Signs, is essential to choosing a sign, the right sign(s), to fit the needs of any company.

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