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News & Insight

Beyond the Sign: A Sense of Urgency

National sign companies need to understand the urgency of their clients

Many times it is what a national sign company can do beyond the sign that earns loyal customers – like a sense of urgency.  This story of fulfilling a small but important request illustrates our commitment to legendary customer service….

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Three Types of Managers

When talking with one of our new managers, Derek, he indicated that he noticed three different types of managers at North American Signs. He provided details and insight on why each manager is vital to the company’s success. Detail Manager…

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Bullough’s Review on Sign Visibility

John D. Bullough recently published an informative article titled, Factors Affecting Sign Visibility, Conspicuity, and Legibility. It focuses on researched studies about different factors that affect sign visibility. Bullough breaks down sign visibility into two categories; conspicuity and legibility. His…

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The People at North American Signs

While conducting interviews with employees in various departments within North American Signs, we came across a common theme. When asked, “What is your favorite part of working at North American Signs?” The most popular answer was the people. Long Time Employees…

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Economic Value of Commercial Signage

When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic…

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How to Buy a Commercial Sign Infographic

This infographic provides an overview of commercial sign purchasing issues with connections to related materials.  It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs.  We…

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National Manufacturing Day

In 2014, the International Sign Association (ISA) started promoting National Manufacturing Day. The National Association of Manufactures concieved the event, and ISA saw the value in the event for the sign industry. The event has grown into an annual affair for…

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