While conducting interviews with employees in various departments within North American Signs, we came across a common theme. When asked, “What is your favorite part of working at North American Signs?” The most popular answer was the people. Long Time Employees…
Read More »When focusing on marketing and advertising, many companies under invest in their signage. Failure to spend both time and money on proper signage is a lost opportunity for any type of business. Unfortunately, many people do not realize the economic…
Read More »This infographic provides an overview of commercial sign purchasing issues with connections to related materials. It is based on information from How to Buy an Electric Sign by Noel Yarger and the associated blog posts at North American Signs. We…
Read More »The purpose of a commercial sign is to gain the attention of consumers. In order to maximize a sign’s purpose and value, there are various details that enhance the attention a sign attracts. Visual Competition In a highly populated area,…
Read More »In 2014, the International Sign Association (ISA) started promoting National Manufacturing Day. The National Association of Manufactures concieved the event, and ISA saw the value in the event for the sign industry. The event has grown into an annual affair for…
Read More »A commercial sign is an easy and smart way to emphasize and advertise a business’ brand. A clear focus on branding the actual site of your bricks and mortar business will help ensure it is distinctive and memorable. Because signs…
Read More »Going into this summer internship, I had very few expectations. But, the expectations I did have were quickly enhanced within my first week at North American Signs (NAS). Both Iris and I were presented with countless opportunities to explore various…
Read More »One of the first steps in sign design is pinpointing who the target audience is. Knowing the audience determines many aspects about the design of the sign. Once the target audience is identified, it is important to layout the sign…
Read More »One of the first and most important steps in manufacturing a commercial sign is the blueprint or design. It is a way for the design team to connect with customers on a level everyone understands. It is our job, as…
Read More »Thais, a recent retiree of North American Signs, offered some words of wisdom before her departure in mid-May, “Our Company is so connected. It’s like standing dominos. If you push one, they’re all going to fall.” If anyone knows the…
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