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Author Archives: Daniel Guajardo

Light the Way | Illuminated vs. Non-Illuminated Signage

Illuminated signage impacts a business in many ways. Your brand’s marketing efforts and your bottom line are directly impacted by the ability to permit illuminated signage, and the restrictions municipalities impose on illuminated signage often trend upward. Is non-illuminated signage a feasible solution, or just the only option available? Marketing Functions of On-Premise Signs First […]

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Beyond the Sign: The Challenges Facing Project Management

Project management often focuses on process.  As consumers, our biggest concern lies with the finished product. We place an order, wait patiently, and rejoice at its arrival. In the sign industry, this process is a little more complicated. Today we are going to focus on one in particular component that happens during the “patiently waiting” […]

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