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Gaining Attention: Size of Signage

Often, your sign is the first encounter for many customers with your business. If this is the case, shouldn’t it stand out? The size of your signage plays a critical role in gaining the attention of potential customers. First Things…

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How to Improve Your Profitability with Signage

Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…

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Increasing Profits with Signage

Signs have potential to increase profits. To determine how efficiently a sign is performing its communication function, thereby increasing customer traffic, sales and potential profits, it should be analyzed from four perspectives:    A. Gaining attention of a prospective customer…

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3 Seconds for Bank Signs

Banks and financial institutions can utilize the 3 seconds for bank signs.  Since signs typically have only a short time to convey a message, it is essential to utilize that short time – maybe 3 seconds – as effectively as…

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3 Seconds of Sign Gold

Public perceptions of signs clearly illustrate the 3 seconds of sign gold available to savvy sign buyers.  The approximately 3 seconds a driver or pedestrian spends noticing a sign can direct attention to your site.  It also tells a consumer about your…

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Signs of Signage Deficiency

A recent article spurred me to reconsider signage deficiency.  A NYC group is attempting to post signage to help subway passengers chose the best boarding locations to make transfers.  What better description of wayfinding is there?  The Subway Authority is stating…

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The Four Functions of Signs

Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1.  IDENTITY A sign’s primary function is…

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Maximizing Signage Value

Frequently, sign buyers or specifiers invest a major portion of their time searching for the best price, trying to save another 2% or 5% on the cost of their signs without maximizing signage value. Many organizations would better meet their…

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Finding Gold – The Value of Signs

The first step in finding gold in your sign is to clarify your expectations. The value of signs is substantially higher than you may have originally anticipated. If a particular piece of retail property has the potential to produce $100,000 in…

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How To Buy Signage – Introduction

The sign buyer makes a vital contribution in communicating an organization’s image, site location and advertising messages to potential customers. Accomplishing these objectives effectively has a dramatic effect on sales volume and profits. Understanding how to buy signage helps to…

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