Episode 34 | Important Elements of the Signage Buying Process
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Episode 33 | Workplace Autonomy and the Impact of Remote Work
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Bridging the Gap Between AI and the FM Industry | Episode 32
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Join hosts Rhianon Huff & Tori Homann as they dive into part two of their discussion of the intersection between AI, Facilities Maintenance, and Company Branding.
The Importance of Sustainability and Branding in the FM Industry | Episode 31
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In this week’s episode, join hosts Tori Homann and Rhianon Huff with special guests Rebecca Handfield, and Kirsten Sokolowski as they discuss branding for Facilities Management (FM) companies, emphasizing the importance of understanding and evolving your brand’s strengths, weaknesses, and history. They stress clear, consistent communication both internally and externally, highlighting expertise, thought leadership, and addressing client needs. The conversation also underscores the uniqueness of each brand, the importance of market adaptation, sustainability, environmental stewardship, energy efficiency, transparency, diversity, and culture in branding. They caution against being inauthentic and ignoring market needs and trends.
Key Takeaways
- Understand your brand’s strengths, weaknesses, and history to guide its evolution
- Communicate your brand’s message clearly and consistently across all platforms
- Focus on expertise and thought leadership to provide value and address client needs
- Adapt to changes in the market and remain flexible in your branding approach
- Transparency, diversity, and culture are important aspects of branding
- Avoid being inauthentic and ignoring market needs and trends in branding
Chapters
00:00 Introductions
00:50 Guest Introductions and Career Trajectories
05:15 Branding for FM Companies: Challenges and Strategies
09:51 The Importance of Sustainability and Branding in the FM Industry
21:28 Avoiding Branding Pitfalls and Embracing Market Needs and Trends
28:54 Wrapping Up: Key Takeaways
Mastering Partnerships: The Ultimate Guide to Collaborating with National Brands | Episode 30
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This week, join our hosts Tori Homann & Jonathan Yasko as they welcome special guest Scott Sindle to discuss the critical aspects of partnering with a national brand! Learn the best practices for regional vendors looking to collaborate and thrive in the competitive market. Don’t miss out on this essential guide to successful brand partnerships!
Episode 29 | Tips for Success: How Managing Stress Plays a Key Role
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Episode 28 | Women at the Forefront of Facility Maintenance
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Episode 27 | The Ultimate Guide to Trade Show Prep
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Episode 26 | Is AI the New MVP of Your Marketing Team?
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We’ve said it once and we’ll say it again… if you’re not on the AI train, it’s time to hop on! Join hosts Tori and Jonathon as they sit down with CGPG Maintenance and Construction’s VP of Regional Business Development Shawn Black to discuss all things AI and marketing. We’ll get Shawn’s insights on the current state of AI, how marketers can start integrating it into their workflows, and why the human element is still important.
Episode 25 | 2024 Sign Industry Forecasting
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2024 is almost here and that means it’s time to look ahead to next year and beyond! Join hosts Tori and Jonathon as they sit down with NAS President & CEO John Yarger to discuss where the sign industry is trending in the new year. Plus, we’ll get John’s insights on AI, the economy, and what small to mid-sized businesses should really be paying attention to in 2024.