Skip to content

News & Insight

Pylon Signs – Way Finding to Profits

pylon signs

Can you recall a situation in which you were unable to locate a desired business’s location? Wouldn’t placing a sign near their building solve the problem? We’d like to share with you what may be a familiar traveling experience. One of our in-house blog consultants was driving along a highway when his attention was captured by a popular sandwich company’s pylon sign. He proceeded to exit the interstate and drive around the block several times before finally locating his desired destination. The ill-placed sign completed its first job, but miserably failed its second.  A pylon sign is most effective when it serves the aforementioned purposes; promoting brand identity and reinforcement in addition to providing directional assistance.

Proper design and placement of pylon signs can ensure maximum visibility, which is important to your customer. In a survey of public opinion conducted by The Signage Foundation, more than 90% of respondents believe signs should be large enough for passing motorists to read and more than 80% are frustrated or annoyed when a sign is too small to read.

The University of Cincinnati  documented that pylon signs assist in bringing more customers to a business. In a metropolitan area banking center case study, locations with a pylon sign witnessed a significant increase in transactions. Moreover, a study led by the California Sign Association focusing on 162 fast food locations in Southern California saw many sites benefit from the presence of a pylon sign. The same study, turning its focus to Pier 1 Imports locations, demonstrated that the addition of a pylon sign could increase store revenue. All three case studies exhibited a 15% growth in transactions or sales due to the existence of a pylon sign.

Signs that are easy to see, read, and accurately direct customers to the front door can drastically improve business. Here at North American Signs, we provide a variety of high-quality products because we believe companies with a consistent, visible brand increase their potential to outperform the competition.

For an overview of some factors important to the signage industry, follow this link,

Don’t forget to “like” us on Facebook and “Follow” us on LinkedIn!


Post a Comment

Your email is kept private. Required fields are marked *